
	Schmalenbach Business Review

zfbf

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sbr is the international edition of the zfbf, the oldest and most prestigious German journal of business.

International changes and developments within the last 20 years have basically influenced the current thinking in business.

zfbf has been essential reading for those who want to keep abreast of the time.

Now the widely recognised and well-established journal, the zfbf, quarterly reviews both the academic understanding and the professional practice of business in english.

sbr October 2008

	Modeling Competitive Reaction Effects Peter S. H. Leeflang In this study I critically review models that specify competitive reaction effects. I discuss different model structures and summarize my findings on competitive reaction effects and factors that explain competitive reactions. I discuss the many models of competitive market response that have been developed and classify them into twelve sets of models that are related to each other in a logical manner through the evolutionary model-building concept. pp. 322 - 358

	Co-branding: The State of the Art Bernd Helmig / Jan-Alexander Huber / Peter S. H. Leeflang The use of co-branded products as a form of brand management has gained increasing attention from managers and scientists, as evidenced by the practitioner-oriented articles and empirical studies published since the mid-1990s. However, there is no description that contrasts co-branding with other branding strategies, nor is there a structured overview of the main findings of co-branding studies. We classify different branding strategies, discuss branding literature, and develop a theoretical model for co-branding based on research findings. In addition to managerial implications, we provide a critical assessment of research, identify research questions, and offer a research agenda for cobranding. pp. 359 - 377

	A Corporate Governance Reform as a Natural Experiment for Incentive Contracts Christian Bayer / Carsten Burhop We use a major shift in the legal and institutional environment to identify contractual incentives from the correlation of executive pay and performance. We take the reform of the German stock companies act in 1884 as such a major shift, and estimate the sensitivity of pay to performance between 1870 and 1910 for executives of nine large banks. The reform substantially enhanced corporate control and strengthened monitoring incentives. Accordingly, we find the pay-performance sensitivity decreases significantly after the reform. Executives received a bonus of M29 per M1,000, increasing profits before 1884, but after the reform the sensitivity decreased by two-thirds. pp. 378 - 399

	Modeling Joint Purchases with a Multivariate MNL Approach Yasemin Boztuğ / Lutz Hildebrandt Our research examines the hypothesis that products chosen on a shopping trip to a supermarket indicate the preference interdependencies of consumers between different products or brands. The bundle chosen on the trip can be regarded as an indicator of a global utility function. This function implies a cross-category dependence of brand choice behavior. We hypothesize that the global utility function related to a product bundle is the result of the marketing-mix of the underlying brands. The structure of the chosen products allows us to uncover the impact of certain marketing-mix variables and product bundle buying behavior. pp. 400 - 422

Preview of the next issue of zfbf, December 2008

The Influence of Rankings on Sales – An Empirical Analysis of the Sales Effects of Bestseller Listings and Ranking Positions of Books
Clement, Michel
Hille, Anke
Lucke, Bernd
Schmidt-Stölting, Christina
Sambeth, Frank

Strategic Implications of a Low Value Added in the Automobile Industry
Krcal, Hans-Christian

De facto Convergence of IFRSs and US GAAP – An Empirical Analysis of Form 20-F Reconciliations of EU Companies
Dobler, Michael
Günther, Nina

Theoria Cum Praxi – Notes on the Evolution of Business Education in the Last 100 Years
Plinke, Wulff

sbr October 2008

Modeling Competitive Reaction Effects

Co-branding: The State of the Art

A Corporate Governance Reform as a Natural Experiment for Incentive Contracts

Modeling Joint Purchases with a Multivariate MNL Approach